Retail media built to drive more than reach
How Starbucks Tripleshot™ used Salling Group Media to turn exposure into engagement, trial and sales.
Trial was the real growth challenge
The challenge was not simply visibility. Starbucks Tripleshot™ was already a well-established product. The real task was to recruit new buyers at scale in a category where purchase decisions are fast and trial drives growth. Arla needed a setup that could activate relevant consumers, stimulate trial and connect engagement to measurable sales.
"What surprised us most was how decisive the data foundation became. Getting the dataset scoped correctly from the start created a clear red thread across the activation and made it possible to track the outcomes that actually mattered."
See how the activation worked in practice
Go deeper into the full case
Download the PDF case presentation for the full strategy, setup, results and methodology behind the campaign. The website gives you the headline story. The PDF gives you the full commercial case, including the full funnel setup, the strongest proof points and the data framework behind the results.
Download Full Case
Retail media where it matters most
When retail media is built as a connected system, it can do more than create visibility. It can move consumers from exposure to interaction and from interaction to purchase inside one retail environment. That is what makes this case relevant beyond Starbucks® Chilled Coffee.
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We offer a wide portfolio of media placements across our owned platforms – both physical and digital – enabling you to engage customers throughout the buying journey.
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